Metals & Metallics
STAINLESS STEEL

Indian stainless steel manufacturers are facing stiff international competition from their competitors. To increase market share, domestic producers should develop high value products.
Due to rise in demand of stainless steel and globalisation of economy, Indian stainless steel manufacturers are facing harsh international competition. To increase market share, domestic producers should develop high value products. This would also reduce import from rest of the world. To meet the wide range of customer demand, the producers should restructure, and renovate their product line in order to upgrade quality. This means that manufacturers
should optimize their plant.

Some, such as Viraj group, focussed on backward integration. Others outsource a part of production process, while some control their entire value chain from production to shipment. Some others build captive power plant to ensure reliable power supply.

The growth of demand of stainless steel is expected to rise from 2016 onwards, especially for high quality coiled
products. Capacity utilization is expected to rise. Currently, Cr-Mn steels form the major domestic market due to dominating utensils and kitchenware market. But future growth of 10% per year is in building and construction, transportation, and process industries. By 2016, the market share of 200 series will reduce from 50% to 40%, and share of 300 and 400 series will increase.